Unleash Your Alter Ego: Fashion That Speaks Your Truth

HI, I'm Shawney Rainne 

I know what it’s like to hide parts of yourself just to fit in—to feel like you have to play a role instead of owning who you truly are. For years, I tried to shrink myself, to blend in, to be what the world told me I should be. But deep down, I knew I wasn’t meant to live on mute. I was meant to stand out.

That’s why I created Alter Ego—not just as a clothing brand, but as a statement. A movement. A rebellion against every box we’ve ever been told to fit into. Every collection is inspired by the stories I tell through my music. The lyrics, the emotions, the highs and lows—they all live in the fabric, the designs, the energy of each piece. My songs capture the rawness of transformation, the fire of self-discovery, and the power of stepping into your truth. Alter Ego brings those stories to life.

This is for the ones who’ve been told they were too much or not enough. The ones who’ve had to fight to be seen. The ones who are done playing small and are ready to wear their truth—loud and unapologetically.

So if you’re ready to step into your power, to let your alter ego take center stage, and to be part of a movement that celebrates authenticity—welcome to Alter Ego. You are seen. You belong. Now, let the world see you too.